WHOOP
The Athletic Performance Wearable brand "WHOOP" was founded to solve the problem of capturing continues heart rate data from the wrist. Up against products like Fitbit, Jawbone, and the Mio Alpa, the three Harvard students belived they had a better product in mind for the market; Will Ahmed (CEO), John Capodiulopo (CTO), and Nic Arulien (Director of Hardware). After two years of research and development, I was the first person contracted to produce media for the Brand by their most recent hire Jack Seitz (Marketing Director). After six months of freelance projects I was brought on full time as their Content Marketing Manager (2014 - Currently).
DIRECTED USA Olympic Athletes
PRODUCT launch brand meeting - EARLY 2016
RECRUITING CONTENT
